So, what do we do?
We choose one food category that needs fixing.
1.
Then we go deep. Research & evidence collection.
2.
2.
Build a gold standard that scares the industry.
3.
Build a gold standard that scares the industry.
3.
Design tests that no one else dares to run.
4.
4.
Then, we test every brand & supplier.
5.
6.
Only tested, clean, healthy products reach our website.
Only tested, clean, healthy products reach our website.
6.
Step 3
Build a gold standard that scares the industry.
Step 2
Then we go deep. Research & evidence collection.
Step 1
We choose one food category that needs fixing.
Step 6
Only tested, trusted products reach our website.
Step 5
Then we test every major brand & supplier.
Step 4
Design tests that no one else dares to run.
Why oil as our first product?
Step 1
We choose one food category that needs fixing.
Step 2
Then, we go deep.
Real deep food research.
Step 3
Build a standard,
that scares the industry.
Gold Standard
Step 4
Design tests, that no-one else dares to run.
Step 4.5
Then, we test every major brand & supplier.
Step 5
Only tested, trusted products reach
our website.
4,461
FSSAI found Tamil Nadu had the most failed edible oil samples out of 4,461 tested across India.
24+ kg
Indians consume 24+ kg of edible oil per person each year. Most used food product yet least understood.
29%
With rising oil prices, 29% households downgrade the oil they use. Others spend from their savings!
FSSAI
FSSAI states, adulteration in edible oils is one of the most common frauds in India.
And...
Indians choose oils for taste or price, not health—mistaking “refined” for safe. We’re aim to change that.
Some numbers
Why oil as our first product?
4,461
FSSAI found Tamil Nadu had the most failed edible oil samples out of 4,461 tested across India.
24+ kg
Indians consume 24+ kg of edible oil per person each year. Most used food product yet least understood.
29%
With rising oil prices, 29% households downgrade the oil they use. Others spend from their savings!
FSSAI
FSSAI states, adulteration in edible oils is one of the most common frauds in India.
Milk with tyre chemicals
Reports said it contained harmful chemicals used in tyres. We were shocked.
It all started with milk!
The brand we had been using for years was suddenly in the news.
Broken trust
Something we used every day without thinking, was actually harming us. That’s when we started questioning everything else in our kitchen.
More expensive = healthy?
Our mom stopped using the oil we’d always bought. She switched to a smaller, unbranded one — it even cost more.
Story time!
How did we come on this mission to bring out honest food?
and when we asked why, she said, “It seems to be honest & pure.” When we asked how she knew that, she was clueless.
Blind trust?
Refuse. Rethink. Reveal.
That’s when we realised something important, people like us can never figure out which products are clean honest & chemical free.
And that’s exactly why we started Kyndra.
To test and bring healthy products to the people.